It all started with LiveMoney. It had a LiveMoments that allowed you to save and share moments from LiveGo (live streams). Soon, we decided to create a separate application called "Now".

Similar to modern social networks, but differs in a number of features.

Firstly, it binds each video to geo-opposition (country and city) and users are shown videos that were shot closest. Also, the user can specify the place, with the name that is usually used by local residents. You can tag LiveEmotions (i.e. specify your emotions) to LiveMoments. This will be reflected in the video.

Also, there included service LiveDo. So, you can view, create, perform challenges in a new way.

In addition, there is a video editor, hashtag of interests, comments, notifications, etc.